Don’t Be That Retailer on Cyber Monday
For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.
Marketing
3 Ways Black Friday and Christmas Promotions Benefit from an Online Marketplace
There is no reason why an online marketplace cannot be an integral part of Black Friday and Christmas promotions, nor indeed promotions at other times of the year. Here is how to best go about it.
5 Holiday Sales Tips to Make Your Season Bright
The Holidays: the most wonderful time of year…especially for retailers. See Deloitte’s projections for holiday sales and what it could mean for your business.
SMS Engagement Can Amplify Mobile Results For Merchants
By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.
Week In Review: REI Says No to Black Friday
Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.
Star Wars is Dominating Ecommerce Site Search This Halloween
Don’t be surprised if Darth Vader, Boba Fett, Princess Lea or Yoda knock on your front door this Saturday. Data released by SLI Systems found site searches for Star Wars-related Halloween costumes far exceeded all others.
Friending Facebook for Holiday Success: 5 Tips for Winning
It’s that time of year when your Instagram feed becomes cluttered with apple picking poses, and your office turns into a feeding frenzy of Halloween candy. It’s also time to start prepping for the holiday season. Here are five tips to win friending Facebook holiday success.
Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2015
Herschell Gordon Lewis sticks his head in the lion’s mouth once again to give us his Best and Worst of Catalog Copy for 2015.
Make the Connection With the “On the Go” Consumer
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
How Ann Taylor Loft Brought Me Back to 2001
When I was in high school friends of mine always referred to me by my last name. See how Ann Taylor Loft brought me back to my high school days.