Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.
NRF is forecasting online sales to increase between 6% and 8% to as much as $105 billion. See what other projections NRF made for the holidays.
Amazon’s dominance in the ecommerce market continues to grow rapidly over competitors, top search engines, and online retailers. See whether Amazon is the search engine for online shopping.
As with ecommerce in general, merchants who prioritize fraud prevention and detection will benefit the most from affiliate marketing relationships, while those who don’t do their research are putting their revenue stream, reputation and banking relationships at risk.
Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.
And the first Christmas shoe of the 2015 holiday season has dropped… Staples has announced will not be open on Thanksgiving Day. I mean, really, a retail store not open on … Continue Reading →
A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.
Is your business in need of a new search marketing strategy to take your holiday shopping sales to the next level? Here are five search marketing tips you can use for the holidays.
Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.
The deadline for U.S. merchants to be on board with EMV technology is less than a week away. Here’s hoping the ecommerce world is prepared for the post-EMV world…