Mailing Inactive E-mail Addresses Can Be Big Trouble
(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.
Marketing
Show Me the Data: Slim Down Your Customer File
Many people gain holiday weight. Your customer file can also gain weight that can make it sluggish and less efficient. The start of a new year is a great time to trim your customer information for two significant reasons.
Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales
For marketing professionals, lead generation boils down to two main tasks
Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
Women’s apparel buyers return
After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers
Still waiting for the holiday rush
As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from
THE 411 on PLM
Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by
CLEANING UP
With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,
Upgrading the contact center
Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support
Harvesting fresh creative
Operating a farm is hard work and running a catalog of products for farmers no doubt has its challenges too. Hoping for a bumper crop of fresh ideas,