(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop
This month we introduce Industry Insight, courtesy of NextAction, a Westminster, CO-based database marketing services provider. Each month NextAction will share sales and channel data compiled from more than 1,100 multichannel merchants
(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.
Second-quarter sales at Rochester, NY-based Transcat, a manufacturer/marketer of test, measurement, and calibration instruments, rose 5%
Cataloger/retailer Eddie Bauer Holdings will begin trading on the Nasdaq Global Market on Oct. 12
After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.
Looking to buy someone a cow this holiday season? How about a camel? These are just two of the gifts that can be bought through Boston-based international relief organization Oxfam America’s online catalog
To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We
Black Friday is just weeks away, which means surveys and predictions concerning holiday sales are as abundant as fallen leaves in Vermont.
In Hispanic culture, the quinceanera