Delving into data-driven marketing
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Gina Valentino, owner of Kansas City, MO-based consultancy Hemisphere Marketing. In
Marketing
British invasion
The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots
E-MAIL CREATIVE: What Works and What Doesn’t
Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put
Using Database Marketing to Reach Business Influencers
Want to improve your results? Mail to all the influencers in the customer company
Understanding Catalog Circulation Post Mortems
Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.
Here are the critical pieces of a circulation post mortem:
Four Common Concerns of Online Chat and How to Address Them
If your company is still not convinced that chat is right for your marketing team, it
Better Market Segmentation…Without Losing Your Marbles
Think back to your childhood
Why E-mail CPA Deals Can Wreck Your Brand
(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned