Claiming your inheritance
I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you
Marketing
Inflation 101
Increasing oil prices, upward wage pressures, higher interest rates, the rising yuan the effects of expanding inflation are impossible to avoid. But what
Integrating Core Competencies
Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding
Thoughts that count
As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.
E-commerce systems update
When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce
From partner to rival
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
Gender bender: mixed-apparel buyers show slip
With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes
MATCH GAME the packaging version
Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire
Benchmark: lists and circulation
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers
E-mail Marketing Myth #4: E-mail Requires Innovation Independence
For many years e-mail marketers were an organization