Speaking to the Hispanic market
Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And
Marketing
Beating the category killers
Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices
Click-to-Callback Eases Multichannel Operations
Your Web sales are doing great, but like many retailers, you
Lights, Camera, Campaign!
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
CDW launches Biz Tech magazine
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.
It’s raining discounts
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
TUNING IN
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
The pitch for sales software
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?
Integration: The Multichannel Marketer’s Byword
“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.