On the Campaign Trail
Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep
Marketing
In the Pink
When you’re profiling the chief executive of an operation the size of SmartHealth, covering a mere day in the life just won’t cut it. That’s why our visit
The Road to Riches
From Flash animation to video to drag-and-drop, new Web technology can provide more-dynamic online shopping experiences and more depth of information
The top 5 metrics for your business
How is your catalog doing for the first half of the year? What does that mean for the rest of 2005? While you may need to crunch some numbers to determine
Bear Creek makes the call
Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry
Coldwater’s e-deliverability boost
Women’s apparel merchant Coldwater Creek sends the 2.5 million customers on its e-mail file roughly two e-mails a month. But a year ago nearly 30% of
The Ecommerce Management is Underway
The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce
A is for advocacy
Just when you thought you’d mastered CRM, push/pull marketing, relationship marketing, dynamic selling, and whatnot, along comes another buzzword to wrap
Consider the source
When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include