A Day in the Life of a Catalog Merchant
We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source
Marketing
Live from eTail 2004: Breaking Down Multichannel Silos
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
American Hotel’s Funereal Spin Off
Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality
DC CONFIDENTIAL
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care
The Business of B-to-B Subscriber Files
Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that
Happily Ever After
The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service
The Buzz in Call Center Tech
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
The Case for Content Management
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
Campaign Management Reform
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
A System to Tackle Tough DM Tasks
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond