Do Spammers Walk Among Us?
You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers
Marketing
NEW DOT-COM SOFTWARE
As multichannel retailing matures, it’s time to jettison early Web apps and replace them with brand-new e-commerce technology platforms. A report from
Business as Usual
IT’S HARD TO BELIEVE that only a few years ago, selling products online was rare for most retailers and a downright impossibility for some. Today, you’d
Live from DMD New York: Don’t Blame the Spam Filter
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
Who’s Who Among the B-to-B Co-op Databases
In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March
First Things First: The Three P Factors
The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage
Multichannel Goes Mainstream
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.
Highlights from an in-depth study of Contact Centers in catalog, retail, and e-commerce operations
Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to
the Case for an INTEGR TED DATAB SE
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But