Live from Net.marketing: Uncovering Hidden Data
New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring
Marketing
The CRM Balancing Act
If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences
Watch Your Language!
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
A Healthier Holiday
Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail
Catalog CRM: On the Road to a Return on Investment
Customer relationship management (CRM) solutions promise integrated systems, loyal customers, and unforeseen profits. Unfortunately, something is missing
Opening Up the Can-Spam Act
It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the
Five Experts in Search of an Author
Maybe it was fate. Or perhaps, serendipity. Either way, as I prepared to write this story I had several very different encounters with contact centers.
Live from NRF: Marketers Not in Sync with Customers’ Needs
New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%
Swiss Colony Cuts Staff Following Disappointing Holiday Sales
Multititle mailer Swiss Colony announced on Tuesday that it would close one call center and a production facility servicing its namesake food catalog,
Blame Allan Sherman
By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,