People News
Labelmaster, an industrial labels and products cataloger, has promoted Barry Litwin to vice president, sales and marketing. Litwin, who was formally director
Marketing
5 foolproof Security Steps
How much do you care about your company? You may reflexively search for the most diplomatic answer to that question. But when security issues are involved,
CRM at the crossroads
The good news is, it’s February! OK, that may not seem like much, but think of it: This means you’ve survived the Big Holiday Shopping Season (such as
Williams-Sonoma chief resigns
The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive
Catalog Copy: Sticking My Head into the Lion’s Mouth
I have to keep reminding myself, as well as reminding you readers, of two factors: First, these are opinions. Every mail order marketing professional
Natural Solution’s Dream Schemes
ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company
Out of Service
If You Think Customer Service Stinks Now, Brace Yourself, cautioned the headline of a press release that landed on my desk recently. Apparently, we are
Multiple Views of Multichannel Promos
Like many other mailers, San Jose, CA-based Hello Direct finds that processing orders online costs less than taking orders over the phone. So the cataloger
New Jewel in Sears’s Catalog Crown
Just three months after acquiring catalog powerhouse Lands’ End, Sears, Roebuck, and Co. spun off a catalog of its own. In September the department store
Two by Two
One company designs and manufactures auto parts. Two more are in the book business. A third and a fourth sell off others’ excess inventory. What they