Independent, Bundled, or Coupled?
With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic
With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic
Recognizing that consumer catalog marketing wasn
Geoff Batrouney executive vice president, Estee Marketing Group Sandra Cooper vice president of creative and account services, Marke Communications Tony
Unlike in the consumer catalog sector, if someone requests a business-to-business catalog, he or she is likely to be seriously interested in making a
Sport Supply Group posts operating income Sporting goods equipment supplier Sport Supply Group (OTCBB: SSPY) suffered a 4% decline in second-quarter net
Business is no game, and it’s too important an activity to leave the results to chance. An ace in the hole is hardly cheating; instead, it’s a reserve
We won’t be talking about e-business next year, declares Gartner analyst Jeff Roster. Huh? We knew dot-coms were dying, but have they gone forever? Take
A CAPELLA CRM is the area of the most buzz I get. Jeff Roster, analyst, Gartner Cyber terror is the biggest threat we have. Joe Lewis, president, Cole
(Direct Newsline) Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according
A few years ago, catalogers were investing fast and furiously in new systems. Now they’re focused on leveraging the investments they’ve already made.