Independent, Bundled, or Coupled?
With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic
Marketing
T. Shipley, Reliable HomeOffice catalogs sold to Flax
Recognizing that consumer catalog marketing wasn
The Judges Were…
Geoff Batrouney executive vice president, Estee Marketing Group Sandra Cooper vice president of creative and account services, Marke Communications Tony
Mailing Habits of the B-to-B Species
Unlike in the consumer catalog sector, if someone requests a business-to-business catalog, he or she is likely to be seriously interested in making a
Financial reports: Sport Supply Group, Mobility Electronics
Sport Supply Group posts operating income Sporting goods equipment supplier Sport Supply Group (OTCBB: SSPY) suffered a 4% decline in second-quarter net
Five Aces
Business is no game, and it’s too important an activity to leave the results to chance. An ace in the hole is hardly cheating; instead, it’s a reserve
Fast Forward
We won’t be talking about e-business next year, declares Gartner analyst Jeff Roster. Huh? We knew dot-coms were dying, but have they gone forever? Take
riff
A CAPELLA CRM is the area of the most buzz I get. Jeff Roster, analyst, Gartner Cyber terror is the biggest threat we have. Joe Lewis, president, Cole
Live from MeritDirect Co-op: A few surprises in b-to-b mail plans
(Direct Newsline) Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according
Call Center Technology: What’s New?
A few years ago, catalogers were investing fast and furiously in new systems. Now they’re focused on leveraging the investments they’ve already made.