Sorting Your E-mail System Options
In its March 2002 newsletter, research firm GartnerGroup noted that for 10 years, e-mail has led all other applications on the Internet. Forrester Research
Marketing
B2B Brand Group Shakeup
B2B Brand Group, the parent company of the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is regrouping. On May 16, the Altamont Springs, FL-based
The Dish on Databases
When the topic is database marketing, plenty of other subjects enter into the discussion. At least that was the case in April, when Catalog Age sat down
Catalog Copy: You Know What You Mean Do They?
I’m looking at an upscale catalog. Here’s a wine cooler. The heading: Our Exclusive Compact Cellar Now in 2 styles Okay, we pay no attention to instead
THE 19TH ANNUAL CATALOG CONFERENCE: Revamped to Help Catalogers Prosper in Challenging Times
The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up
The New Middle Ages
Three middle-aged women with dry skin, expanding waistlines, and the desire for comfortable, attractive exercise wear figured out six years ago what many
talking heads
PAULA QUENEMOE, Executive Vice President, Jagged Edge Mountain Gear, Moab, UT We got into trouble, and our viability came into question. It was at that
E-mail Marketing: The Ins or Outs of a Campaign
This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized
B2B Brand Group Lays Off 33% of Florida Staff
B2B Brand Group, which mails the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is restructuring into an entirely new business
Operations Roundtable: The Back End Takes a Front Seat
In February, Catalog Age met in Richmond, VA, with nine catalog operations executives. Some worked at large, multititle mailers, others at small companies