Corporate Gift Sales Slow Down
Given the number of layoffs reported in nearly every business sector during the past year, it’s no surprise that corporate spending is down. For catalogers
Marketing
Williams-Sonoma boosts guidance
Citing aggressive management of inventory management, supply chain execution, and cost controls, home decor cataloging/retailing giant Williams-Sonoma
You Better Shop Around
As with any catalog or retail shopping adventure, a customer’s experience on your Website can make or break your relationship with that buyer. So when
Sugar & Spice
But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s
Catalog Analysis: New Media, Traditional Metrics
E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from
Roundtable: Musings on Marketing Strategies
In November, CATALOG AGE met with six executives in Fort Lauderdale, FL, to discuss catalog marketing issues. Participants represented such diverse merchandise
PetSmart to integrate its direct division
Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate
Private-Label Credit Cards: Risky Business?
There’s little doubt that offering private-label credit cards to your customers encourages them to make repeat purchases. The use of private-label credit
Storehouse: Crme de la CRM
One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,