Williamsburg, Autumn 1999
Even though America’s rather solemn forefathers George Washington and Thomas Jefferson are part of Williamsburg’s heritage, the 18th-century-inspired
Marketing
Deluxe assortment
How does the expansion of Internet-based sales alter the picture of payment processing?It’s a money-colored thing Remember when you were a kid and you
CrossTalk
XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural
working gear
Harnessing Chaos New killer app battles the Godzilla of multi-channel merchandising; everybody wins!Every once in a while a system comes along that is
THE CATALOG AGE 100: THE HEAVY HITTERS
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies
The 2000 I-Merchant 40
We could introduce this year’s i-merchant 40 listing of the top online marketers with some sort of golly-gee statement about how quickly the Web has grown
YOUR NEW CUSTOMER
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
WHAT ABOUT YOUR OLD BUSINESS?
`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting
ONLINE TRENDS: Little interest in portals…
B-to-b catalogers see little benefit-or threat-from e-marketplacesSome e-commerce and business-to-business experts believe that b-to-b portals – also
YOUR NEW TECHNOLOGY
Your new business requires more sophisticated technology to connect print, online, and retail worldsSaying that technology drives catalog marketing is