Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.
Is there value in the use of a hashtag for brands? Here is what retailers need to know before they move forward with the use of hashtag. See what consumers are using it and whether it has proven beneficial.
Are you reaching the millennial generation and moms through social media? Here are several ways to make social media part of your marketing strategy.
Social media is not going anywhere and it is important for businesses to face facts and utilize it. Here is what retailers need to know about social media and how it can empower its business.
With the official beginning of the holiday season upon us, the heads of two retail companies discussed what they’re doing to provide their customers with a personalized, cross-channel approach. Here is what they had to say about the holiday season and what it will mean for each of their companies.
Creating a customer service plan is no easy task for any business. Setting one up on social media isn’t easy either. In today’s retail climate, retailers cannot run away from bad customer service and social media backlash. Here are several tips to consider when it comes to your customer service plan on social media.
Crate and Barrel announced the launch of its own marketplace. See how the marketplace will provide a broader array of products for customers and what it means for the brand as a whole.
Although millennials are spending less on apparel, this generation is more likely to spend on athleisure brands. Here is what is contributing to this explosive growth and what you should know about the millennial shopper.
The holiday rush of customers is great, but what happens when the holidays are over? Some customers don’t want to hear from you for another 365 days while others, while others need personalized suggestions before they make another purchase. Here are three ways to ensure customer loyalty after the holidays are over.
With the holiday season in full swing and consumers shopping, merchants need to be ready to meet their needs and rising expectations. Here are 10 steps they can take to help ensure success this holiday season.