What Retailers Can Expect in 2017
With 2017 just around the corner, retailers have a lot to look forward to when it comes to what the future holds in the retail industry. Here are some predictions and what they will mean for retailers in 2017.
Marketing
The Importance of Social Media Across the Customer Journey
Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.
What’s the Value of a Hashtag? The Pros and Cons for Marketers
Is there value in the use of a hashtag for brands? Here is what retailers need to know before they move forward with the use of hashtag. See what consumers are using it and whether it has proven beneficial.
How to Reach Millennials and Moms with Social Media
Are you reaching the millennial generation and moms through social media? Here are several ways to make social media part of your marketing strategy.
Utilizing Social Media to Empower Your Business
Social media is not going anywhere and it is important for businesses to face facts and utilize it. Here is what retailers need to know about social media and how it can empower its business.
Retailers Personalize the Cross-Channel Approach This Holiday Season
With the official beginning of the holiday season upon us, the heads of two retail companies discussed what they’re doing to provide their customers with a personalized, cross-channel approach. Here is what they had to say about the holiday season and what it will mean for each of their companies.
Using Social Media to Bring Your Customer Service and Marketing Teams Together
Creating a customer service plan is no easy task for any business. Setting one up on social media isn’t easy either. In today’s retail climate, retailers cannot run away from bad customer service and social media backlash. Here are several tips to consider when it comes to your customer service plan on social media.
Crate and Barrel Launches a Marketplace
Crate and Barrel announced the launch of its own marketplace. See how the marketplace will provide a broader array of products for customers and what it means for the brand as a whole.
Why Millennials Love Activewear — The Numbers Behind This Explosive Growth
Although millennials are spending less on apparel, this generation is more likely to spend on athleisure brands. Here is what is contributing to this explosive growth and what you should know about the millennial shopper.
3 Ways to Cultivate Post-Holiday Customer Loyalty
The holiday rush of customers is great, but what happens when the holidays are over? Some customers don’t want to hear from you for another 365 days while others, while others need personalized suggestions before they make another purchase. Here are three ways to ensure customer loyalty after the holidays are over.