During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?
Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
Adhering to consumer expectation, retailers are making mobile a “key initiative” in 2014, according to an infographic by Shop.org. Major companies like Walmart, Amazon, Rue La La are all making mobile part of the shopping experience.
In order to be successful with any mobile offering or campaign the three groups should be covered. See the four tactics retailers are doing to implement them.
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.