Google Revamping Shopping Experience through Analytics
Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.
Analytics
Key Tools to Target Audience Data Analysis
In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.
L’Oreal USA Gains Purchasing Power With IBM
IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.
Ron Johnson Saga Showed Why Data Still Matters
Making business decisions that are based on gut-instinct rather than data is like trying to pick stocks based on how you like a shirt you bought at a some store back in February.
SMS Still Rules Retail’s Reach
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating … Continue Reading →
Pinterest Introduces Web Analytics Platform
Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.
Mobile Is Part of A Multichannel Strategy
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
Using Big Data to Craft the Well-timed Email
In the age of big data and big data analytics, the way towards better utilizing transaction data lies in narrowing the lens from a period of years and days, down to seconds. If we know when people tend to make purchases or how much they are spending at a given time of day, than we can better coordinate email promotions to reach more potential buyers with higher value. Here’s why a well-timed email can encourage a customer to spend more, convince a customer teetering on the edge to click “buy,” or convince someone to buy from you, rather than a competitor.
Why Your CMO Needs to Guide Your Ecommerce
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
Social ROI is All About Strategy, Sharing and Data
Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.