2012 Outlook: Digital Data Will Take Center Stage
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
Analytics
Customer Retention: 7 Ways to Keep Your Customers
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
How GaelSong’s Sales Rose 14.2% in November
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.
Can QR Codes in Catalogs Lower PPC Costs?
QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.
5 Tips to Identify Hit & Run Customers
Hit-&-run customers are the hardest to identify because they imitate all of the other customer types. Here are 5 tips to help identify them.
Part 2: Service Providers See Opportunities in 2012
The many opportunities in 2012 for multichannel marketers as told to us by a wide range of sources
IBM: Cyber Monday Spending Increases 33%
The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to cloud-based analytics findings by IBM, based on findings from IBM’s fourth annual Cyber Monday Benchmark.
IBM: Mobile Drove 14.3% of Black Friday Online Retail Traffic
U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving Day spending while setting the stage for 24.3% online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM.
Demystifying the Myths of SEO
Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. The net result is a growing population of myths. These are nearly impossible to squash because snake-oil salesmen keep perpetuating …