The problem with most social media strategies is that they focus on attracting prospects instead of engaging customers. It is easier to create an acquisition strategy because all you have to do is open an account on the platforms of choice, add some branding images, and start posting content. The build it and they will come approach is intriguing, reminiscent of
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.
Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.
The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.
Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction
Ledyard, CT
The number of print catalogs with e-commerce sites grew from 8,675 to 8,894 between March 2008 and this past March, according to the 2009 National Directory of Catalogs.
Catalogers cut back heavily on mailings in February but they
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants