Omnichannel vs. Multichannel: Are They So Different?
I’ve been discussing the topic of customer experience (CX) with quite a few companies over the last several months, and have been repeatedly drawn into the omnichannel versus multichannel debate.
Omnichannel
What Data Can a Beacon Actually Collect?
Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.
3 Ways Voice-Activated Shopping Will Shake Up Retail Marketing
With 8.2 million shoppers now owning a voice-activated digital assistant device, a marketer’s game plan has changed when it comes to selling to its customers. Here are ways marketers are using these devices to their advantage.
MCM Outlook 2017: Seismic Shopping Shifts Bring Evolution to Fulfillment
Shift happens. And right now, there’s a seismic shift in how U.S. consumers shop. After years of being told by ecommerce analysts and experts that “this is the Year of Mobile,” mobile commerce is finally here, and it’s taking the traditional retail model with it. Check out why mobile commerce is changing the way retailers are changing everything when it comes to fulfilling orders and communicating with customers.
5 Excellent Examples of Omnichannel Retailing Done Right
Whether a retailer is just starting in the path of omnichannel retailing or simply looking for ways to refine their existing strategy, these 5 examples should give a better idea of how to do it right.
Omnichannel Retail in 2017: Why The Future of Selling Everywhere is Now
As we approach 2017, it’s clear two things will drive omnichannel retail: consumers’ increasing desire to shop how they want, where they want and when they want and technology that allows ecommerce businesses to deliver on that experience. Here is why the future of retail of selling everywhere is now.
Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile
Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
Retail Growth to Remain Stable, Omnichannel Key In 2017
U.S. retail sales are expected to grow 3-4% in 2017, according to the Fitch Ratings Outlook, consistent with the 3.8% retail growth Fitch predicted in 2016. See what else the outlook found, including retailers it expects to prosper and those that will be challenged in 2017.
5 Reasons Why an RFP is Crucial to Your System Selection
Without an RFP and demos it’s hard to go through the system selection process and know if what you’re looking at is materially better than the existing one. Here are five compelling reasons to go through an RFP process to vet systems and vendors and make sure you choose the right one for your business needs.
MCM Releases Top 3PLs 2017 Listing
As ecommerce grows, so does the number of third-party logistics providers (3PLs). Check out MCM’s list of the top 3PLs for 2017 that can help you reduce costs and improve customer service.