Why LensCrafters Creates a Single View of its Customer

| Tim Parry

Omnichannel is a big initiative for retailers, and creating a single view of its customer has helped Lenscrafters get a grasp of it, says Samantha Sakemiller Senior Director of Omnichannel, in this video taken in February 2016 at eTail West.

power shopper

Retailers Need to See Omnichannel as a Singular Effort

| Tim Parry

If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West in February. If they are looking at channels separately, that’s where they’re missing the boat.

American Apparel, retail, turnaround plan, restructuring plan

American Apparel Goes Same-Day Delivery with Postmates

| Mike O'Brien

American Apparel has begun offering one-hour delivery through a partnership with Postmates, leveraging RFID technology to provide real-time inventory availability via the Postmates Order app. The program is in place at 79 stores in 31 U.S. markets, making 50 “on-demand basics” items like hoodies, t-shirts and socks available to consumers who desire the items right now.

Week In Review: Bubble Wrap Becomes Unbreakable

| MCM Staff

Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.

omnichannel fulfillment

Amazon Effect Still a Major Driver in DTC, Ecommerce Operations

| Mike O'Brien

The Amazon effect is still having a major impact on DTC and ecommerce operations and fulfillment, judging by the results of the MCM Outlook Survey 2016. This impact is seen in the increasing frequency of same-day and next-day delivery offerings – and providers – as well as the growth in omnichannel operations, now seen as table stakes by many retailers. Find out more about the survey results and how they reflect industry trends.

Week in Review: Amazon As Expected Buys Into Air Freight

| MCM Staff

Ending months of speculation, Amazon says it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while taking a 20% stake in the Ohio company. This gives Amazon a significant boost in its air freight capacity, as much as 15%, and signals to the major carriers it is eager to control more of its logistics destiny.

power shopper

3 Predictions on How Omnichannel Will Be Omnipotent in 2016

| Rob Gonzalez

Omnichannel enjoyed buzz-worthy status in 2015, but that was just the beginning. This will be the year that omnichannel becomes “omni-essential,” driven by the increasing need to meet customers when, where and how they shop. Here are 3 reasons why this phenomenon is taking place.