7 Ways to Reduce Cart Abandonment

| Erin Lynch

When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.

Google Continues Evolving Shopping Experience

| Daniela Forte

Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.

Google Wallet Comes to Gmail

| Daniela Forte

Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.