Give Your DC a Look-see

| Jeff Kline

Getting your distribution center ready for the next peak season is in some ways a matter of recognizing that what doesn’t kill us makes us stronger. To put it another way, now’s the time to learn from your mistakes and begin to formulate a plan for the next holiday season.

Calling for a Contact Center Review

| Liz Kislik

Before the visions of sugarplums have danced completely away for another year, be certain to contemplate the performance of your contact center during the holiday season immediately past.

Response Analysis Made Simple

| Bill Singleton

The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.

Tales from the Front

| MCM staff

Hardly Amazonian service A friend of a Multichannel Merchant staffer placed an order with bookselling behemoth Amazon.com in December. The books she ordered

The Way of Life in the DC

| MCM staff

LifeWay Christian Resources sells Biblical solutions for life, including books and videos, through print catalogs, the Internet, and more than 130 stores

The ABC’s of Press Checks

| MCM staff

Anyone who’s been disappointed in how his catalog looks as it rolls out of the printing plant on its way to the mail house knows that certain sinking

Who’s Afraid of SOA?

| Ernie Schell

Identifying the next big thing in the software world is always a dicey proposition. Too many have proven to be either short-lived fads or expensive sidetracks,

Long Tails and Passing Shows

| Sherry Chiger

When Ronnie Lane died in 1997, Amazon.com sold only books, Google was still the research project of a pair of Ph.D. candidates, and MySpace wasn’t even