Systems Integration

| Rama Ramaswami

Three times a year, while conducting our benchmark surveys, we ask our readers how many sales channels they operate and each time, their lists grow longer.

Opinion and Response

| MCM staff

Mourning the Late Great Kate The world was saddened by the death of legendary actress Katharine Hepburn on June 29. Geoff Batrouney, executive vice president

TAKE TWO

| Liz Kislik

When the holidays approach, you’ve got to ramp up, even during an economic downturn. Whether you prefer to put the pedal to the metal or to sit idling

Continental Divide

| MCM staff

Caution, not creativity, has characterized most U.S. companies in the past couple of years. But at a time when risk taking is minimal, marketers are also

Golden Age of Fulfillment

| Barbara Arnn

DIRECT-TO-CUSTOMER FULFILLMENT has come a long way in the last decade. Or has it? Some of the clearest clues to the history of the industry lie in the

Vital Signs

| PHILIP GODDEN

Numbers are a significant part of prevention these days after all, people change their entire lifestyles on the basis of numbers such as blood pressure

Made in Buffalo

| D. Douglas Graham

BUFFALO, NY, is known today for Buffalo wings, Lake Erie, and some of the nation’s most punishing winters. Few remember the time when the City on the

Herculean Effort

| Barbara Arnn

A new study from the firm that first used the phrase supply chain management, Booz Allen Hamilton, suggests that the discipline is still far from mature.