Just for You

| Curt Barry

The sector of the direct-to-customer marketplace is populated by thousands of modest catalogs, single-product companies that do direct marketing through

Profile: BILL MONK

| Rama Ramaswami

Director of Logistics Nordstrom.com How long have you been in logistics? I didn’t go to school for it. I was a paperboy for nine years, and I always tried

Smarter, Not Harder

| Jeff Kline

Lack of consumer confidence and a slowdown in spending have begun to hurt catalogers. After years of double-digit growth, in recent months many companies

Here, You Do It

| Linda Water Nelson

Just as insects rely on cooperation and delgation to build complex social systems, business must rely on partnerships to build complex operations. Today’s

SUPER MODEL

| Jeff Behn

Oh, to sashay down a catwalk affecting an attitude of supercilious cool as the paparazzi gape in hushed reverence at your warehouse, which is absolutely

direct marketing salaries

| MCM staff

Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a

The 3-D Customer

| Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,

Four Walls, No Windows

| MCM staff

This morning’s fluffy white clouds have turned into a full-scale thunderstorm, but it’s only when you walk out the door that you remember your umbrella

Rapid Transit

| MCM staff

These speedy cost-savers may just be the ticket to race through picking tasks PTL units cost about $200 per light position, and are most often used for