Lists & Data - Business-14-05-2013

Hotline names work fine, but if you can

Sounds too good to be true, doesn

If you

Abacus, the Broomfield, CO-based cooperative database services provider, is taking a step to speed up mailing campaigns. At last week

Are you beginning to formulate next year

According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, there were significant differences in purchasing behavior across categories in the business-to-business sector last year.

In this highly complex and ever-evolving industry, the days of simply analyzing day-to-day sales in one channel

If the same name appears on two or more of the lists that you

The vital prospect and client data necessary to create a successful marketing campaign can be found throughout your organization. However, is all of your data accurate, trustworthy and actionable for your direct marketing campaigns? Is all of your data in one place so it is easy to access? Has your data been validated, standardized and corrected? There are 10 data processes you should consider performing to ensure your direct marketing campaigns will be conducted accurate and efficient data.

Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file.