RISK MANAGEMENT: Hedging paper bets
Locking in paper prices with a third party can stabilize costsAnyone remember the 50%-plus paper price increases of 1994-95? Catalogers Miles Kimball
Lists & Data - Business-14-05-2013
PERSONALIZATION: Registering for success
Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the
RELAUNCHES: Fairy-tale ending for Storybook
Girls’ apparel title thrives under new parent Delia’sWhat are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing
PHOTOGRAPHY: Lifestyle vs. product shots
When should I use lifestyle photography rather than product photography?Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something
Performance Products
To cater to every form of four-wheeled transport, the cataloger built a new high-performance product databaseWith more than 200,000 SKUs and growing,
PICK-TO-LIGHT TECHNOLOGY: `Enlightening’ fulfillment
Although pick-to-light warehouse technology has been around for 20 years, it has only recently taken off among catalogers, thanks largely to software
REPOSITIONING: From `value’ to `quality’
Beauty, fashion, and fun – that’s the message Specialty Catalog Corp. wants to get across to customers with the repositioning of its Paula Young catalog.
SALES ROUNDUP: FALLING UPWARD
Fall sales reports point to a green holiday seasonHeading into the holiday season, a number of catalogers have cut back on prospecting in favor of mailing
POSTAL: Expect rate hike by 2001
On Sept. 10, the U.S. Postal Service ended its fiscal year in the black for the fifth consecutive time; spurred by the past year’s $700 million cost reduction
Scat, copycats
In Glenda Shasho Jones’s article this month, titled “The 10 most common creative mistakes” (page 119), the number-three mistake is copycat creative. Indeed,