Real-time risks
Any good business plan includes an analysis of the competition. And in the world of online selling, it’s relatively easy to see how your competitors are
Lists & Data - Business-14-05-2013
Perish the thought…
During the holiday season, even apparel and hard goods catalogers add food baskets and fruitcakes to their product lines, to capitalize on the season
S.C.R.U.B.S., June 1997
Through its use of fanciful stories that play off the patterns featured on these garments for healthcare professionals, S.C.R.U.B.S. (Simply Comfortable
Bavarian Autosport, 1997-98
Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The
Priorities, Winter ’98
Take back the quality of your life, the Priorities catalog proclaims to allergy and asthma sufferers. And with its well-presented array of merchandise
Reliable HomeOffice, 1998 Winter
With more and more people setting up consultancies in their basements and telecommuting from their dens, the line between “home” and “office” has blurred
People
Micron Electronics announced three appointments: David Burcham to senior vice president and general manager, consumer and small business; Harry Heisler
Reaping online riches
In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based
Rate hike delayed
In a victory for mailers, the U.S. Postal Service Board of Governors (BOG) on June 30 said it would not implement new postal rates until Jan. 10, 1999.
Rediscovering’ parcel post
When the postal rate case is implemented in January 1999, parcel post rates may actually decrease for catalogers that drop-ship their packages into destination