E Is for Easy

| Barbara Arnn

The e-tailing group has published the results of its 6th Annual Mystery Shopping Survey, conducted in the fourth quarter of 2003. Using ten must-have

Keep in Touch

| MCM staff

The marketing agency Jack Morton Worldwide rather hysterically defines the ideal shopping transaction as a heart-thudding emotional experience for the

Be Still, My Heart

| MCM staff

What’s a product without passion? If you love it, you’ll buy it. At least, that’s what marketers would have us believe. The agency Jack Morton Worldwide

A Dynamic Space

| MCM staff

SIZE MATTERS, at least if you are a merchant facing two related challenges: first, significantly expanding your product offerings, and second, being stuck

Time to Duck

| Bennett Voyles

Some games require practice and a lot of skill. Dodge ball is not one of them. As you may recall from your playground years, being a good dodge ball player

Quality, Uncontrolled

| Jeff Morris

Call centers are using and will continue to use, in increasing numbers voice recording systems to monitor agent quality. But these applications are not

Fresh Roast

| MCM staff

MEET PAUL RALSTON, president and roastmaster of Vermont Coffee Company, an artisan coffee business operating out of a small industrial building down by

Advances in Bar Coding

| MCM staff

All the talk about radio frequency identification technology makes it easy to believe that traditional bar codes are on their last legs. Not so, according

Review The Shipping News

| MCM staff

I rented this movie expecting it to actually be about shipping. Boy, was I ever wrong! This was a real disappointment, and I can’t understand why they

Hello, Dolly!

| MCM staff

BARBIE MAY BE OVER 40, but she’s still feisty. The iconic doll from Mattel Inc. reigns supreme as the most popular toy for girls this holiday season.