Why Your Email Marketing Needs Power-Packed Data
Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email
Social
Macy’s Under Pressure to Dump Trump
What do you do when over a half a million people petition your store demanding the removal of the Donald Trump brand from your store because of
Retailers Facing Backlash from Workers Over Holiday Hours
As more and more retailers push up their holiday shopping hours from Black Friday to Thanksgiving Day, employees are firing back with protests and petitions. Although opening stores earlier can mean an increase in sales, retailers consider it can also be a source of anger for employees.
3 Triggers to Boost Your Email Marketing
One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
Selling Through Social Media to Close More Leads
Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.
5 Tips to Boost Customer Satisfaction Around the Holidays
The holiday season is nearly upon us, and consumers aren
A Focused Approach to Acquiring Email Subscribers
While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.
Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges
Doug Smith, vice president of operations at Shepler
How the Customer and Service Rep Relationship is Changing
With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.