5 Marketing Game Changers to Include in Your Strategy
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
Technology
What Instagram Video Will Mean for Merchants
On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.
Retailers Open Up About the Marketplace Fairness Act
What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.
Twitter Reacts to Zimmer’s Termination
Customers and fans of Men’s Wearhouse took to Twitter this week to express their displeasure in the retailer’s decision to fire founder and Executive Chairman George Zimmer. Here are some of their tweets.
The Shopping Habits of the B2B Buyer
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
Amazon Launches Gift Card Program with Facebook
Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.
Destination Determines Favorite Shippers in B2B World
When it comes down to which parcel shipping carrier is a favorite in the B2B world, the answer might as well be, “domestic shipper or international shipper?” according to findings from Multichannel Merchant’s MCM Outlook 2013.
Study Finds Half of B2B Buyers Have Used Amazon Supply
Acquity Group has found that business-to-business buyers are willing to stray from their current supplier and make purchases from Amazon Supply not just based on price, but also based on convenience and overall online experience.
5 Misconceptions About the Marketplace Fairness Act
While many businesses small and large are talking about and worrying about the Marketplace Fairness Act (MFA), what do you really know about it?
Small Merchants Strike Out with Mobile Optimization
While mobile traffic is becoming a major player when it comes to ecommerce, nearly half of the small retailers out there are unaware of exactly how much traffic is coming from smartphones or tablets.