With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to promote their wares effectively on this channel. See what retailers are doing to implement the in-app experience for customers.
Amazon doesn’t need to take over the last mile of ecommerce delivery, but it does need to reduce its massive shipping cost burden in order to maintain its recent run of profitability, which is the logic behind its recent logistics moves.
As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?
If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.
Duluth Trading Company has select Demandware’s cloud-based ecommerce platform to optimize its digital and omnichannel growth strategies.
Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.
Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel.
Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.
Retailers should be taking the data they have accumulated from various multichannel interactions work much harder for them. Here are several ways to take full advantage of the data that is available for your business.
The next wave payment technology on providing merchants with more insight than ever before throughout the customer journey. See how your business can benefit from online payment technologies.