Lashback

| Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

FORBIDDEN CITY

| Dave Eckley

In traditional direct marketing, the statement You will receive your order in seven to ten business days actually meant something to both the cataloger

Keep IT Happy

| David Pluviose

When it comes to top talent, finders aren’t always keepers. A report by Cap Gemini Ernst & Young titled Retail I.T. 2000 gauges how much priority companies

WELL DEFINED

| Tom Stute

Estimation Sampling: A mini physical inventory involving 5% to 10% of products. Standard receiving and shipping cut-offs remain. The results are used

*WAR GAMES

| Lawrence Dean Shemesh

Would Waterloo have turned out differently if Napoleon had taken along a laptop? Perhaps not, but computer simulation models can serve as advanced tactical

Merry Christmas, or Else

| David Pluviose

According to a recently released PricewaterhouseCoopers report, although overall holiday Internet sales went up, it is doubtful whether disgruntled online

BODY PARTS

| Bill Petersen

The context from which measurements are taken determines their value Scorecarding applications summarize and highlight data for quick analysis If you

CURTAIN CALL

| Rama Ramaswami

One of the yardsticks of success in the trade magazine business is the extent to which publications like O&F support and cover industry events.