Listrak’s Ross Kramer at IRCE 2013
Ross Kramer, CEO of Listrak, sits down with Multichannel Merchant senior content manager Tim Parry, at IRCE 2013 and talks about how his clients are feeling as they get ready for Holiday 2013.
5 Ways to Acquire and Keep the Right Subscribers
There are many online options for acquiring subscribers that will boost your bottom line, as well as help your email reputation and deliverability. Here’s a fast look at five.
Training for the New Contact Center
Gone are the days when the contact center meant having a customer call a 1-800 number or send an email if they have a product question or concern. Nowadays, the shape of the contact center is one that meets the needs of the 24-7 consumer and in order to do that successfully it all comes down to training.
The Social, Local, and Mobile Mom
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
How to Improve Post-Sales Support through Mobile
Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.
Free Shipping Major Cyber Monday Focus
When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.
Meeting Consumer’s Email Expectations
Recent studies have found that 90% of online consumers subscribe to a brand via email, according to an article on ExactTarget.com. There are four types of email content, consumers are expecting today.
Tips for Effective Email Marketing
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.
Measuring Your Mobile Campaigns Beyond the Open Rate
Recognizing the need to be where consumers are, many multichannel merchants are rushing to roll out mobile campaigns, with mobile marketing budgets increasing overall as a result.
Don’t Let Disengaged Subscribers Become Inactive
There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.