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Email

3 Ways To Make Your Email Marketing Work For You

November 1, 2016 | Lisa Manthei

Email marketing is king; it’s used in more than 90% of organizations. Well-executed email marketing strategies can net 3,800% ROI, with 20% of companies reporting returns north over 7,000%. Here are several ways to make email marketing work for your business.

6 Ways to Use Facebook to Build Email Lists

October 27, 2016 | Michael Lundberg

Do you have a healthy fan base on Facebook? High five, but how many of them are real and paying customers? So if you want to grow your customers then you have got to get them engaged. Here are several ways to start engaging your followers on Facebook.

Gray November Is Almost Here. Are You Ready?

September 19, 2016 | Greg Zakowicz

It’s all about giving customers what they want, and each year leading up to Thanksgiving week, retailers are doing exactly just that. Promotions are increasing and retailers are targeting customers with deeper offers. This is just a little of what is happening as retailers get closer to the holiday season.

email-marketing

Email Marketing Advice for Retailers Heading Into Busy Holiday Season

September 13, 2016 | MCM Staff

With all the marketing tools at their disposal, retailers may be overlooking one of the most popular and effective channels: email. Here is how email marketing can be beneficial for retailers as they head into the holiday season.

5 Ways to Prepare for the Holiday Season

September 1, 2016 | Greg Zakowicz

How are you preparing for the holiday season? Preparing for the busy season ahead is vital for your business. Here are five essential tasks that should be on every commerce marketer’s holiday preparation list.

Optimizing Your Email Production Workflow

August 12, 2016 | Daniela Forte

What is your email production like? While every email production process is different, everyone has an opportunity to learn from each other when finding the right process that works for them. Here is a deep dive look at the email optimization process and how it can work for your business.

How to Go for Olympic Gold With Your Email Marketing Campaign

August 4, 2016 | Daniela Forte

Are you going for Olympic gold with your email marketing campaign? Here are five winning strategies that will bring you the gold medal in your next campaign.

20 Email Marketing Hacks for Increased Everything

August 4, 2016 | Bill Widmer

You may have seen various tips, tricks, or “hacks” around the web for email marketing — ways to increase conversions, clicks, open rates, and sign-ups, just to name a few. Well, this article has a little bit of everything, all in one place! These email marketing hacks will increase everything with your email marketing, from conversions to sign-ups. Lets dive right in.

Why Post-Purchase Marketing Is So Important

July 21, 2016 | Greg Zakowicz

Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.

How to Delight Customers with a Subscription Services Approach

June 22, 2016 | Daniela Forte

Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.

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