Web Analytics Put FootSmart a Step Ahead

| Brian Quinton

(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.

Search or Destroy

| MCM staff

Ever heard the one about the guy who wanted a relationship but ended up destroying each opportunity before it even started? No, I’m not referring to the