All atwitter
Just when you think you’ve gotten your head around blogging, along comes this whole phenomenon and the popular service that’s fueling the trend, Twitter.
Webchannel
Filler-mail savings
Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.
Let’s Get Social: Lessons Learned From Pleo
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.
When done right, a social network can turn customers into advocates
Be a converter
What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help
Survey: M-Commerce Growing in the U.S.
Commerce over mobile devices such as cell phones is accelerating in the U.S., according to data released earlier this month by Nielsen Mobile.
Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message
Live from Internet Retailer: Use Video Right and Become a Web Star
An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won
Live from Internet Retailer: J.C. Penney’s Website Insight
Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online
Live from Internet Retailer: Don’t Be A Social Outcast
If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity
Live from Internet Retailer: Four Ways to Harness Web 2.0
Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about