Sierra Trading gets rich media
After adding rich media, including dynamic zoom, resizing, and color swatching capabilities, to its Website this year, discount apparel, home goods, and
Webchannel
RSS made SIMPLE
You may have heard of RSS, a way to syndicate your content on to other people’s Websites as well as to deliver your latest, greatest offers and content
NEW WEB CATALOGS
Summit Tack Husband-and-wife team Laura and Bob Kraut have expanded their passion for horses online with Summit Tack, a Website selling tack and other
Best Bets for online acquisition and retention
In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and
eBags goes Deutsch
Luggage and handbag merchant eBags is banking that anti-American sentiment won’t stop a significant percentage of Germany’s 82 million citizens from shopping
Site Dynamics
Does the idea that your competitors are working on a dynamic merchandising strategy have you thinking you should be doing the same? But have thoughts
Live from DMA05: No-Nonsense Tips on How to Increase Web Sales
Atlanta–Sending e-mails to people who have abandoned their shopping carts can recover up to 25% of lost sales. That was one of the more eye-popping tidbits in the presentation
Live from DMA05: The Write Stuff
Atlanta—If you’re thinking about writing a blog to promote your company, consultant Jon Roska has some advice for you: Don’t.
DMA Mandates E-mail Authentication
The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.
Five Tweaks to Boost Online Conversion Rates
At this point it