Back-to-school daze
Although it’s been more than a few years since The Cybercritic’s school days, I still get nostalgic every summer and feel compelled to load up on school
Webchannel
SEM Top 10: Target Your Ad Copy
Targeting your ad copy is a powerful lever: It can raise your ad efficiency by increasing your qualified clicks, so you grow sales in a way that
E-mail Open Rates Down, Conversion Rates Up
E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.
SEM Top 10: Track Everything
Last week we kicked off our SEM Top Ten with a look at how to effectively grow your phrase list. We recommended testing between two and ten phrases for each page on your site.
More Online Shoppers Are Less Satisfied
During the past year, consumers have grown more dissatisfied with the service they
Biggest Online Spenders Are in the Northeast
Consumers in the Northeast region of the country outspend their counterparts in the rest of the U.S. when it comes to buying clothing online.
Talking E-mail with Bill Nussey
Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. We caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation
E-COMMERCE
Remember those fears that e-commerce would cannibalize other channels? Remember how companies siloed the running of their Websites, to the point of even
BLOGGING for DOLLARS
Blogging is one of the hottest trends on the Web. A blog (short for Web log) is a Web-based diary where the author can ruminate on whatever strikes his
Live from ACC: Websites Under the Microscope
The search engine marketing practices of a number of Websites were put under a microscope of sorts at yesterday