Webchannel
Hardly current service
A Multichannel Merchant staffer placed an order for personalized labels on the Website of stationery marketer Current on June 3. She received an e-mail
The Red Envelope, please
In Chinese society, red envelope refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got
Drop and shop
You think you hate returns? Rest assured your customers despise them almost as much as you do. Half of all consumers agree that it’s a hassle to return
Playmobil relaunches 10 international sites
Playmobil isn’t playing games with its international Websites anymore: The $2 billion toy manufacturer last fall relaunched 10 international sites in five languages to better focus on expanding into new markets and maintaining a consistent brand image.
Prioritizing in the attention economy
Why are you reading this article? How did it win even a few seconds of your attention? Will it give you some useful ideas for improving your company’s Website? Could it help make your business more profitable? Perhaps even advance your career? Maybe it will entertain you
Deciphering Web Data
You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display
The Effective Website: The Seven-Minute Checkup
Can you evaluate the effectiveness of your Website in a mere seven minutes? We developed this Seven-Minute Site Checkup as a fun diagnostic for the free,
Authentic Confusion: Clarifying E-mail Authentication
Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and
Those Images May Get Your E-mailed Blocked
Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.