An FB Flurry FC (company photo)
Cart.com, a provider of ecommerce software and fulfillment services, has acquired 3PL FB Flurry for an undisclosed sum, quadrupling its total fulfillment space to more than 2 million square feet while improving its same-day and two-day delivery coverage.
The deal closed at the end of December for an undisclosed sum. Most of the 400 employees of FB Flurry will come over in the acquisition, including the management team led by founder and CEO Jeff Zisk.
FB Flurry, recently again named a Top 3PL 2022 by Multichannel Merchant, specializes in using advanced AI and automation to support clients with 50,000+ product listings, distributing more than 35 million units annually from four fulfillment centers in Texas, Utah and New Jersey, according to a release. It also has its own customer care center supporting phone, chat, email and social media capabilities.
Frank Parker, recently named CFO of Cart.com, said FB Flurry was attractive based on its physical assets, its technology including its OMS and WMS, and the addition of its management team, including founder and serial entrepreneur Zisk.
“Their OMS, integrates out of the box with all major platforms like CommerceHub, Shopify and Amazon, enabling ship to and from store, direct to consumer and B2B, with multi-rate card (carrier) management,” Parker said. “It fills out the end-to-end merchant experience that’s key to our business model.”
Parker said the flexibility of FB Flurry’s business handles everything from SMBs to large retailers with 50,000-plus SKUs. “It allows us to go after a broad range of retailers, offering a high level of service,” he said. “It allows us to accelerate a bi-coastal offering, with next-day delivery to most of the country and two-day delivery to virtually all of the country.”
Last August, Cart.com raised $98 million in a Series B round to fuel further expansion, platform buildout and acquisitions, bring the total raised to $143 million. Since its launch in the fall of 2020, the company acquired providers of fulfillment and supply chain (Cheap Cheap Moving Boxes), an ecommerce front end and branding services (Americommerce), third-party logistics (Sauceda Industries) and marketing (Dumont Project).