When Amazon Prime was introduced in 2005, analysts and consumers alike thought it was a risky, expensive venture, however, Amazon Prime members now comprise nearly 10% of Amazon’s purchases, and spend twice as much as non-Prime members. While Amazon has certainly been giving retailers a lot of heartburn recently, there is a way to fight back and all comes down to same-day delivery.
Failing to fulfill customers’ orders in a timely fashion can spell disaster for retailers of any size. Delivering products late can kill sales, batter your reputation and destroy customer loyalty. It can also squander all of the time, money and resources you spent acquiring new customers. Which is exactly why merchants need to remember that the customer experience journey doesn’t end with a sale.
With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.
With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.
View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics March 06, 2014 SUBSCRIBE UNSUBSCRIBE A Fantastic Customer Experience Doesn’t End With the Sale PetBox CEO Opens Up About … Continue Reading →
While the fourth quarter showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant March 03 , 2014 SUBSCRIBE UNSUBSCRIBE Holiday 2014 Expectations are High The Home Depot Names Craig Menear … Continue Reading →
To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.
Consumers want more flexibility in shipping and fulfillment, including the ability to select delivery dates and times, and to reroute packages based on personal preferences. With consumers placing a heavy emphasis on shipping in retail decision-making, it’s critical for retailers to explore new ways to leverage logistics strategy as a driver of omnichannel success.
Nicole Miller is reaping the benefits of its omnichannel strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all while giving consumers what they want, when they want it.