Google announced Google+ dashboard this week which will make it easier for users to “manage your online presence,” according to a recent blog post by Google’s Pavni Diwanji. Businesses will now be able to connect to their customers in meaningful ways.
Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.
View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant June 13, 2013 NRF Projects Father’s Day Spending Increase 5 Ways to Acquire and Keep the Right … Continue Reading →
Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it’s ecommerce websites.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant June 10 , 2013 Rakuten CMO and COO Talks About Webgistix Acquisition 10 Tips on SEO Tactics … Continue Reading →
Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.
Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.
Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.
Same-day fulfillment continues to capture the attention of retailers, whether direct delivery to the customer or in-store pickup. Unlike a few months ago, retailers now have more same-day options to evaluate and test, including both in-house and outsourced approaches.
Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.