But understanding who you are as a brand and organization is the first step to delivering a superior customer experience. You don’t have to be all things to all people. You have to be the right things to the right people.
The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.
Michael Moseman, Director, Customer Contact Center at Brooks Brothers, got candid with Multichannel Merchant and discussed how he uses social media on a day-to-day basis, what merchant he thinks is mastering the art of customer service right now, and some other things you may not known about him.
Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant February 04, 2014 SUBSCRIBE UNSUBSCRIBE J.C. Penney’s Tweets Create Buzz, for Wrong Reasons Email Personalization: Going Beyond … Continue Reading →
Over the last decade emerging technology has increasingly encroached on the traditional retail journey. Here are three of the consumer technology trends that caused a stir at this year’s show and how they might impact the retail sector in the year ahead.
View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant January 31 , 2014 SUBSCRIBE UNSUBSCRIBE 3 Trends from CES that will Shape Retail in 2014 NRF … Continue Reading →
IBM has announced the results of a new study entitled which found that while nearly 87 percent of African IT leaders rank new technologies such as analytics, cloud, mobile and social media as being critical to business success, however, only 53% are pushing forward with adoption.
Combining the omnichannel retail approach with the phrase “the customer is always right” will eventually give way to a new phrase: “the right customer will have the right product at the right time through the right channel.”