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Hits of the Week 12-6-21

| David Hurwitz

week of 12/6/21 Retailers Raising Prices Higher Than Costs Dictate A new report based on a November survey of 1,000 U.S. retailers found more than half had raised prices beyond … Continue Reading →

Big-Ticket Purchases Go Omnichannel

| Ronda Slaven

While it’s not surprising that online purchases have increased during the pandemic, 25% of shoppers made big-ticket purchases without ever entering a store. Mobile usage throughout the purchase journey is also up significantly, with 76% of consumers using mobile devices to research products and make purchases. 

Gen Z Shopping Habits May Kill Off Unprepared Brands

| Mark Hook

For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced them to rethink ecommerce selling strategies. Now, they are reinventing as Gen Z gears up to enter the workforce and fast becomes a formidable force in the economy. Is your ecommerce platform ready?

Black Friday Online Sales Dip Slightly, Still Strong

| Mike O'Brien

Ecommerce sales on Black Friday dipped slightly this year, to $8.9 billion from $9 billion in 2020, reversing years of growth, according to data from Adobe Analytics, with larger retailers seeing 22% higher growth than small businesses while the latter saw higher average order value.

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