Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.
Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
In order to compete with today’s multichannel retail environment, retailers must provide access to merchandise where shoppers want it. In order to do that, many companies are executing a ship-from-store model as part of the fulfillment supply chain, according to a whitpaper from Fortna.com.
In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant May 17 , 2013 Majority of Canadian Shoppers Feeling Shortchanged How to Get Your Shoppers to Buy Retailers … Continue Reading →
APRIL 15, 2013 – Johnson Stephens Consulting, a supply chain operations consulting firm, is a Premier Sponsor of Operations Summit 2013, which will be held April 23-23 at the Hyatt … Continue Reading →
Ship-to-store gives the consumer options. It makes life easier for those who don’t want to pay shipping and handling charges and is a big part of the ominchannel world consumers are taking part in when they are shopping.
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Apparel and accessories seller GUESS will leverage VendorNet’s StoreNet technology to implement omnichannel retail capabilities, specifically fulfillment of online sales from its brick and mortar locations.