TECHNOLOGY UPDATE
It’s not just headsets and automatic call distributors (ACDs) any more. Contact center technology has evolved into a sophisticated world of its own, with
Search Results for back to school
NEW CATALOGS
PCS Edventures! A supplier of hands-on K-12 curricula, Boise, ID-based PCS Edventures specializes in learning labs that range in price from $595 to nearly
This time it’s personal
Like one-to-one print marketing, true one-to-one e-commerce a Web experience personalized by the merchant for each customer and prospect has turned out
Three Steps to Creating a Measurement/Management System
Gaining the competitive edge in today
Leon Henry Reflects on 50 Years of Insert Media
A lot has changed in the marketing industry since Leon Henry started his business in 1956, especially the acceptance of insert media as a form of marketing. But 50 years on, Henry, founder/president of the Hartsdale, NY-based list firm that bears his name, says he doesn’t know the tactic’s future.
Flight Your Mail to Get It Delivered
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
Answers.com Offers Just the Facts
In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human beings
A dearth of deals
How few industry mergers and acquisitions were there during the third quarter? So few that the biggest story involved a deal that wasn’t consummated:
A Winning Team
Merchandising is arguably the most important department of a catalog/e-commerce/retail operation. If the product isn’t appropriate for the target audience,
backword
Yeah. We need that Who says office supplies catalogs aren’t funny? OK, most people, but perhaps they need to take a look at Stooples, a parody catalog