London–It’s been said many times: Business-to-business catalogs need not be boring. But many b-to-b marketers still struggle with developing enticing creative that also sells. The Consortium, a U.K. supplier of educational products, found a way to appeal to its customers with creative that works.
Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.
Richmond, VA-based consumer electronics chain Circuit City has jumped into the catalog fray with an 80-page back-to-school catalog. The retailer mailed
Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in
Office Max sees red–ink, that is–while Guitar Center plays a happy tune.
Bain Capital Partners
Cuddledown gets charitable with cashmere Did you know that October is National Breast Cancer Awareness month? Portland, ME-based bedding cataloger Cuddledown
The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies
Electronics chain Circuit City is tuning into the catalog channel: The Richmond, VA-based retailer dropped 1 million copies of a Back
Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time